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How fear sabotages success

24 September 2010 No Comment

There is a great article from Seth Godin – Quieting the lizard brain – in which he discusses the way in which we prevaricate, delay, resist progress and generally contradict the way in which we should logically approach change. Now I’ve read it I see evidence of the lizard brain behaviour everywhere. These actions are apparently produced by a physical area of the brain called the amygdala and are therefore complex and difficult to control.

So what can we do to drive through a project to completion and to overcome the resistance to change endemic in many businesses?


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